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Posts Tagged ‘rationalization’

Here we have it in black. What do you think now?  What do you feel?

Do you think this is more cerebral, more subdued? Neutral?  And does that go with “less emotional or not emotional at all?”  Even “cold?”

Would you consider this friendlier, more accessible, more tuned to emotion than the previous red version?

Would this be just right for a child’s room? A dining room?  For a corporate office?

Would you like it huge, say 10’ x 10’?  Then, would you like to have the huge version in your home or should it be in a museum?

Would you say it’s more “modern” than the original red?

None of these adjectives have anything to do with ultimate judgments of “like” or “dislike.” Actually doesn’t like-or-dislike come first, as the immediate gut reaction?  Gut reactions are emotional.  All other descriptions like “neutral” or “cerebral” come later, as rationalizations of that gut reaction, don’t they?.

This is a valuable exercise. Thanks to Photoshop we’re able to isolate one factor, in this case, color, in a painting. We can now test out how we react to color.  How do we associate to color?

Review the original at https://artamaze.wordpress.com/2019/02/12/

All contents copyright (C) 2010 Katherine Hilden. All rights reserved.

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